Privacy Policy

1. Introduction

This Privacy Policy explains how CYD HAMon Config Generator (“we”, “our”, or “the site”), operated by Element Software, collects, uses, and protects information when you visit cheapyellowdisplay.co.uk.

We are committed to protecting your privacy and handling any information we hold about you in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

This site collects information in two circumstances:

• Analytics data (with your consent): We use Google Analytics to collect anonymised usage data such as pages visited, time on site, browser type, and approximate geographic region. This data does not identify you personally.
• Personal information you provide: If you submit a contact form or otherwise provide personal information (such as your name or email address), that information is collected solely to respond to your enquiry.

If you decline analytics cookies, no tracking data is collected or transmitted.

3. How We Use Your Information

• Analytics data is used solely to understand how the site is used and to improve the user experience. It is never used for advertising, profiling, or sold to third parties.
• Contact information is used only to respond to your enquiry and is not shared with third parties or used for marketing purposes without your explicit consent.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing personal data:

• Consent — for analytics cookies. You may withdraw consent at any time by clearing your browser’s local storage or by declining cookies on your next visit.
• Legitimate interests — for contact enquiries, to the extent necessary to respond to your message.

5. Cookies

This site uses a single first-party cookie preference stored in your browser’s local storage (cookie_consent) to remember your analytics preference.

If you accept analytics cookies, Google Analytics sets its own cookies (e.g. _ga, _ga_*) to distinguish users and sessions. These cookies are governed by Google’s Privacy Policy.

You can withdraw your analytics consent at any time by clearing your browser’s local storage for this site, which will cause the consent banner to reappear on your next visit.

6. Data Sharing

We do not sell, trade, or rent your personal information to third parties. Analytics data is processed by Google LLC under a data processing agreement. Google may transfer data outside the UK; for more information, see Google’s Privacy Policy.

7. Data Retention

Google Analytics data is retained for 14 months by default, after which it is automatically deleted. Any personal information provided via a contact form is retained only as long as necessary to address your enquiry and is then securely deleted.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate personal data
• Request erasure of your personal data
• Object to or restrict processing of your personal data
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

9. Third-Party Links

This site contains links to external websites (e.g. GitHub, element-software.co.uk). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Contact

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at [email protected].

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.